According to WiKi, Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. It also involves promoting a site to increase the number of backlinks, or inbound links for both desktop and mobile device visitors. 

Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed. In this course you learn how to boost website ranking in search results.


Learning Objectives

In this hands-on course, you will learn the following topics:

  1. How to figure out what your customers are searching for
  2. How to optimize your web pages for your target keywords
  3. How to make sure your website is accessible to both search engines and humans
  4. How to get other websites to link to your site, and finally:
  5. How to start measuring your SEO success


Topics and Subtopics

Here is the outline of this course:

1- Learn about your customers

a. What ways people search for your business

b. Ways people may be searching for the same thing

c. Delve deeper into your customer searches

d. Find hot topics in your field

e. Expand your keyword list 

f. Understand the metrics behind your keywords


2- Create pages optimized for search

a. Create content that aligns with ‘search intent’

b. Use short, descriptive URLs

c. Create compelling meta titles and descriptions

d. Use headers and subheaders properly

e. Optimize your images

f. Set up Schema



3- Boost your website accessibility 

a. Make sure your website loads fast

b. Make sure your website is mobile-friendly

c. Install an SSL certificate

d. Create a sitemap

e. Upload a robots.txt file

f. Internally link between relevant posts and pages


4- Build backlinks from other websites

a. Swipe links from inferior content

b. Broken link building

c. Guest blogging


5- Tracking your SEO success

a. Measure organic traffic

b. Track your rankings



Requirements

None



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